Roshan Bags

Overview

A 60-year-old offline bag retail business that launched its e-commerce platform in April 2022 to extend its reach pan-India. Operating 30+ physical stores across Tamil Nadu and selling 1,000+ products from 30+ brands, the platform brings curated bag shopping — luggage, school bags, professional bags, travel gear, and accessories — to online customers across India.

Key Features

• 6 product categories, 30+ brands, 1,000+ SKUs
• Free shipping on orders above ₹500
• 24/7 WhatsApp support
• Bulk B2B order system for schools & corporations
• Store locator for 30+ offline retail locations
• Secure multi-gateway payments (Razorpay, PayU, Amazon Pay, PayPal)

Outcome & Context

Digitized 60 years of offline retail expertise into a pan-India e-commerce channel, extending Roshan Bags' reach from Tamil Nadu across the country. The platform integrates a dedicated bulk B2B order system for schools and corporations alongside WhatsApp-first customer support, and is estimated to generate ₹50-150L in annual e-commerce revenue.